Mobility - changes, challenges and opportunities
Changes start in the mind’s eye and only people with a degree of mental agility are able to get things moving. Apart from this basic requirement, there are two further categories relating to mobility; time and space. These are particularly important when the nature of our activity means that we need to be accessible anytime and anyplace.
Extensive use of mobile devices such as, for example, Smartphones in combination with social networks, is just one aspect of the "mobile transformation". The continually evolving Internet with Web2.0/3.0 is opening up new ways of networking and embracing more and more areas of our life. Social networks, networking services, knowledge and information exchange already form an integral part of our lives.
But what has this got to do with our business world? Here too there has been a shift in awareness. Christian Vocke, the Deputy Project Manager of the innovation forum “Bank & Zukunft (Bank & Future)” at Fraunhofer IAO explains: “Work and leisure and thus professional and private interests are becoming increasingly intertwined.
The transformation of the world of work in the context of New Work is characterised by progressive automation, dynamic operations (independent of time and place), and also flexible and interactive working patterns. As well as the impact that this will have on future working practices that are connected with the noted trends towards mobility and individualisation, it also opens up optimal possibilities for bank-customer interaction.”
The trend survey carried out by “Bank & Zukunft 2011” confirms this: mobility is now recognised as a strategic issue by most financial institutions. Mobile banking and finance are the markets of the future. This also applies to suppliers from other sectors which also offer various financial services such as payment systems.
According to the trend survey, one bank in five is planning to develop mobility solutions. This produces a varied field of applications, from general Geo-Services to digital distribution and individual information services. Mobile interactions that go beyond mailing, such as instant messaging, chat or tweet, have already become an established part of business dealings.
Don’t wait for the “killer apps”, they’re “already here”!
To wait for ONE mobile application while ignoring the existing or imminent “helper applications", would be fatal. The numerous “small” apps are the ones that actually assist us in our daily working and private lives. With the enhanced interoperability of apps in the future it will be possible to provide cross-process specifications based on our intuitive behaviour.
The participants at the “Bank & Zukunft” Innovation Forum agree: “The challenge for the mobility strategy lies in bringing timely customer-oriented solutions and their productivity in line with security requirements and compliance. The competitive edge will be held by the company which creates the basis for mobile access when providing process-optimised and automated backend applications“. In view of the increasing customer focus and the described developments in mobile customer-bank communications, these measures should be implemented as soon as possible.
Contact: Uwe Bröker; firstname.lastname@example.org